who we are:

Renee Switzer has more than 25 years of management experience in the high-end furniture design industry. Her passion is to build and maintain business relationships between the designer, the craftsman and the client. Her expertise focuses on honouring these relationships, allowing each part of the team to create their success. In addition to her family, personal passions include the satisfaction of growing organic food and learning how to live a lifestyle that respects the environment. “What drives me is the opportunity to help talented designers gain success in the market.”


Umberto Asnago  (1949) holds a Diploma from the Institute of Art in Cantu’ Milano. He began his design career with Giorgetti S.P.A. in 1968, subsequently undertaking the management of research in the department of industrial design. In 2006 he left Giorgetti to focus on his own design career in addition to fulfilling the professional role of Art Director at Penta Illuminazione. Since 2006 he has cooperated with various Italian companies in the Interior Design sector. 2009 saw the culmination of a collaboration with Ferri Mobili to launch the AHRPA Collection designed by Umberto Asnago and produced exclusively by Ferri Mobili. SwitzerCultCreative is proud to have been selected as the North American distributor for the AHRPA Collection.

Eli Chissick  is an award winning designer and master craftsman based in Tel Aviv. Chissick’s works have been exhibited in USA, Europe and Israel, winning numerous international design awards. Chissick’s passion for sustainable practice led to his most recent venture of recycled art “Wood-Con-Fusion”. Each of Eli Chissick’s pieces of furniture in his “Wood-con-fusion” series tells a unique and magical story of transformation. Each table, cabinet and bench began its life as a seemingly useless pile of off-cuts on a carpentry studio’s floor. With the multi-talented eye of an experienced designer, artist and carpenter, and a passionate belief in environmental sustainability, Eli is able to see the potential in the most unassuming pieces of fiberboard, veneer and Formica which would otherwise be relegated to the scrap heap. Nothing goes to waste as Eli collects and sorts these pieces and then presses them into sheets which he uses to create unique pieces of furniture of the highest quality. When you purchase a piece from the “Wood-con-fusion” range you acquire not only a functional work of art, but one which is impossible to duplicate due to its history of inspirational sustainable workmanship. Licensed in North America exclusively to SwitzerCultCreative.
Douglas Coupland  is a Canadian novelist, visual artist and designer. His first novel in 1991 was “Generation X: Tales for an Accelerated Culture”. He has published 13 novels, a collection of short stories, 7 nonfiction books, and a number of dramatic works and screenplays for film and television. Coupland’s novels and visual work synthesize high and low culture, web technology, religion and changes in human existence caused by modern technologies. He’s designed several works of public art throughout Canada, designed a furniture line produced by Pure Design in 1999 and a fashion collaboration with Roots Canada in 2010 consisting of clothing, furniture, art, sculpture, retail spaces, and an installation in the Colette boutique in Paris. In January 2013 the “Writer’s Nook” furniture collection was introduced at IDS 13 in Toronto by SwitzerCultCreative.
Fred&Juul stands for the collaboration between Italian architect Federico Minarelli and Dutch architect Julie Janssen, who both studied at the University of Florence where they obtained their master’s degree in Architecture. Their broad interest for everything design-related has brought them to graduate with a thesis in industrial design while already working in the field of architectural renovation and, in Julie’s case, also active in film and television production design. Since 2009 their main focus has been on their full service architecture studio in Florence, specialized in interior design. It was from the successful experience of working with local artisans when custom designing furniture for their clients, that the idea for their own line was born, in which to express their very personal style and love of fine craftsmanship. Fred&Juul renew traditions by using traditional customs and techniques from the past while applying fine Italian craftsmanship to contemporary design. The brand explores the possibilities of producing designs that are versatile and elegant while being exclusively handcrafted by local artisans from traditional materials. Fred&Juul’s design philosophy is aimed at sustainability and contrasting the throw-away society by creating pieces that will last, both for their exceptional quality and for their timeless appearance. SwitzerCultCreative is proud to be the exclusive distributor for Canada.
Jason Klager has lived in Prince George, BC since 1995, save for a brief interlude in 2006 when he traded his life as flight instructor for the chance to more seriously reacquaint himself with one of the his erstwhile pastimes in the company of like-minded artists at Inside Passage School of Fine Cabinetmaking on the Sunshine Coast. He has returned occasionally as a guest lecturer and has been known to share his expertise in popular woodworking periodicals, otherwise dividing his time between painstakingly  crafting sui generis  furniture for clients and splitting pistachios with his family.

SwitzerCultCreative is very pleased to be working with Jason introducing the Folio Table Collection.

Hagit Pincovici  comes from successful family of designers and businesspeople, starting with her grandfather, who, in 1961, established Polycryl, a company that produced handmade plexiglass and simple daily objects. His son, Shimon, developed the company’s commercial relations with Europe and created a group of talented artisans, working in a well-equipped atelier. Growing up in this environment, Hagit decided first to become a designer, and then to integrate her many experiences and knowledge into a complete, design-based entrepreneurial adventure.

Born in Tel Aviv, Israel, Hagit lives and works in Milan and Rome, Italy. In 2005 she received a bachelor’s degree in industrial design at Jerusalem’s Bezalel Academy of Art and Design. For the following two years she served as design department director at international lighting and furniture atelier, Aqua Creations, in Tel-Aviv. She subsequently graduated from the Design Management and Cultural Experience program at Domus Academy and has been teaching at the Naba Design Academy in Milan since then. Hagit’s own work was exhibited in the group exhibition at the Triennale during the Salone del Mobile in 2009.

Since 2013, she has been collaborating with major Italian companies such as Colè and Miniforms, and her work has been featured in acclaimed industry publications such as Interni, Domus, Frame, ElleDecor, Abitare, and Forbes. Hagit is currently working on launching her new collection of unique furniture pieces exclusively for the North American market, exhibiting at the International Contemporary Furniture Fair in NYC in 2014 and 2015. Renee Switzer is thrilled to have been selected as the exclusive distributor for Canada and the United States through the SwitzerCultCreative showroom network.

Sholto Scruton established Sholto Design Studio in 2010 to thoughtfully design and build contemporary, long-lasting furniture. Based out of Vancouver city centre, Sholto Design Studio is known for creating luxury bespoke pieces for private clients as well as limited edition pieces for design professionals. Sholto studies how people use furniture and what details enhance the experience of everyday living. He works closely with discerning individuals, designers and architects to create exceptional, personal and practical furniture. Sholto spent a decade working for furniture manufacturers designing and building luxury furniture before establishing his own studio and workshop in 2010. He has a Bachelor’s degree in Visual Arts and a Master’s degree in Industrial Design. From April 2015 SwitzerCultCreative is the exclusive distributor for the Emerald Collection.