A story of three generations:
The whole story starts with Marcel, the grandfather who established a company named “Polycryl” in 1961, producing handmade plexiglass and simple daily objects. His son, Shimon, who developed the commercial relations with Europe and created a group of talented artisans, working in a well equipped atelier. Finally, we arrive to Hagit, the grandaughter. Born in 1978, when she was a child, she used to help the old Marcel fiddling around, grew up to become a designer and decided to push all these different experiences and knowledge into a complete design-based entrepreneurial adventure.
Born in Tel Aviv in 1978, living and working in Milan and Rome, Italy.
Pincovici graduated from the department of Industrial design at Bezalel Academy of Art and Design in Jerusalem in 2005, and won a scholarship for upstanding achievements for her designs from the America-Israel Cultural Foundation.
After graduating with a bachelor’s degree, Pincovici served as the design department’s director at the international lighting and furniture atelier “Aqua Creations LTD.” in Tel-Aviv, Israel for two years.
Since her graduation in excellence from the Design Management and Cultural Experience program at Domus Academy, she has been teaching at the Naba Design Academy in Milan. Her own work was also exhibited in the group exhibition at the Triennale during the “Salone del Mobile” in 2009.
In the past two years, she has been collaborating with major Italian companies such as “Colè” and “Miniforms” and her work is being featured in acclaimed industry-related publications such as “Interni”, “Domus”, “Frame”, “ElleDecor”, “Abitare”, “Forbes”.
Pincovici has been working on launching her new collection of unique furniture pieces, exclusively for the North American market, and has exhibited at the International Contemporary Furniture Fair in NYC, in May 2014 and 2015.
Renee Switzer is thrilled to announce a recent agreement that will see SwitzerCultCreative the exclusive distributor in Canada and most areas in the United States.